Clean up your search results for good
Make sure Google isn’t showing negative news stories, bad reviews, or hostile posts when someone searches for you or your company name.
Why do your negative links keep showing up in search results?
Website Rank
A site’s position is driven by how many links point to it, how strong those links are, and how much traffic it gets. Studies show people are more likely to click negative headlines, which helps negative news sites climb to the top.
Content Quality
High‑quality content that naturally uses the search terms tends to rank higher. Search engines are very good at spotting spam, so simply stuffing keywords at the bottom of a page doesn’t move the needle anymore.
Keyword Proximity
How closely the text matches the search query matters. A headline like “Taylor Swift releases new song…” will outrank “Taylor Dent swiftly hit the tennis ball…” for a search on “Taylor Swift.”
Location
Search engines blend on‑page signals (like your address in the footer) with geo‑based traffic data (where most visitors are located) to decide which results are most relevant for each user.
We can do it better
Their way: Suppression
Flood results with positive content
Most reputation companies crank out positive pages and profiles and apply basic SEO (keywords, location tags, link building) in an attempt to outrank the bad stuff.
Optimize for maximum suppression
They often buy or negotiate backlinks from reputable sites so that new, positive content outranks the negative results… at least for a while.
Hope and pray that it stays down
At any time, the original publisher can optimize or update their page, or an algorithm shift can occur, and that negative link can quickly climb back into the spotlight. It’s a band‑aid, not a cure.
Our way: De-indexing
Research, research, and more research
We start by mapping out everything we can about the hosting setup, site owners, moderators, and how the link behaves across search engines.
Remove tags to de-index the link
Using our network and specialized tech stack, we work to strip or neutralize the tags and signals search engines rely on so that the link stops qualifying for the target keywords.
Monitor to make sure all the links are gone
Then we monitor. It can take anywhere from a couple of days to a few months for search engines to re‑crawl and fully update their index, but once they do, that link is effectively gone for those queries.
What kinds of links do we de-index?
Review, rating, and scam websites
We handle sites like Ripoff Report, HolySmoke.com, and similar consumer complaint platforms. Many of them try to charge business owners for “resolution,” but still don’t guarantee a real removal. We focus on ensuring those pages don’t show up in search for your name or brand.
News articles by keywords and location
We target online news coverage by specific names, brands, and geographic areas, removing or de‑indexing negative stories so they no longer appear when someone searches for you in that region.
Still have questions?
Use the contact form below, send us an email, or give us a call and we’ll walk you through your options.
Just email or call us.